When they are given 15 minutes to read and look at a website, two-thirds of people would rather enjoy something that is beautifully designed than something plain.
If your website is slow to load or tough to navigate, web visitors are unlikely to last 8 seconds, let alone 15 minutes.
Website owners looking to generate traffic and turn them into great leads need effective web design to do it. Before you start trying to build your own site or hire the cheapest designer you can find, keep reading.
We’re breaking down the four questions you need to ask to find the best website development company for the job.
1. What Services Do You Offer Beyond Web Design?
Getting your website built is just the beginning. Once it’s built and customized, you’ll need to start producing content, implementing SEO strategies, working to generate leads and more.
Even if you plan to work on these things on your own, it’s a good idea to choose a website development company that also offers them.
If they offer these services, it means that they understand how web design affects their performance. They’ll know how page navigation can affect SEO and the length of time a web surfer spends on a site. They’ll understand how best to build a site that helps guide visitors from initial exposure to becoming a customer.
If you don’t plan to do your own content and SEO work, then you’ll already have an established relationship with a company that can help!
2. Do You Customize Your Designs or Offer Standard Options?
Some web designers utilize standard templates to create websites for clients. While these websites may be well-designed, they aren’t customized to meet a site’s unique needs.
A good website development company creates custom solutions for their clients. Rather than filling in information on a standard template, they start from the beginning to build a website to fit your unique wants and needs.
3. Is My Site Going to Be Optimized for Conversion?
Effective web design acts as a funnel. First, it utilized SEO strategies to draw in visitors. Using content, your site aims to keep visitors there, exposing them to your company, products, message, etc.
Your site should include some sort of entry form that can turn casual visitors into subscribers.
The final step at the end of the funnel is when that visitor becomes a customer by buying your product or service.
The marketing rule of 7 says that people need to be exposed to a product or service at least 7 times before they will commit to buying it.
A site that isn’t optimized is little more than a stagnant billboard. Talk to any potential web developers about how they would optimize your site.
4. Will You Be Available to Answer My Questions Once My Site is Done?
If you don’t have extensive web design experience, once your site is built, you’re likely going to have questions.
You’ll need to know how to add content, edit menus, post videos, and more. If you can’t reach your website development company, you’ll end up having to figure it all out on your own.
Ask about availability before you sign the line with a web design company.
Choosing the Right Website Development Company for the Job
Now that you know what to ask, it’s time to start searching for the right company for the job.
If you’re looking for stunning, effective web design and other web services, we can help. Contact us today to see how we can help bring your ideas to life with a great website.