7 Questions to Ask an Atlanta Web Development Agency Before Hiring

atlanta web development agency

atlanta web development agency

A shocking 38 percent of users are going to stop interacting with your website if you have an unattractive website. Another 39 percent will bounce away if your images don’t load.

When is the last time you really took a look at your website? Has it been a while? If so, now may be the time to give it a once over.

The fact is, a poorly designed, ugly, hard to use website is only going to drive customers away. If you need help improving your website, or building one from scratch, it may be time to consider hiring an Atlanta web development agency.

While this is a smart thing when you are ready to hire this professional, proceed with caution. Not all companies are going to have what’s best for your business as their top priority.

The good news is, there are a few questions you can ask to ensure you find the right web development company for your needs. Keep reading to find out what those questions are.

1. How Many Websites Have They Built?

Seems pretty simple and straightforward, right? While this is true, there are many people who never ask this question before hiring a web designer.

When it comes to getting it right, experience matters. You want to find someone who has prior experience – and proof of success.

The last thing you want to end up with is a subpar site that doesn’t deliver the desired results.

2. What Parts of the Project are Going to be Done In-House vs. Outsourced?

Just because you find a company that lists web design as the services they offer, it doesn’t mean they have the professionals on-site to handle the work. As a result, part (or all) of the design process may be outsourced.

While this isn’t a deal breaker, if a company is outsourcing the job, it can add a level of complexity to the project you may not want to deal with. If you find a company that is planning to bring in outsourced services, you need to find out who they are and what they are going to be working on.

3. What Platform is the Site Being Built On?

There are several acceptable answers here. The fact is, there are more than a few mainstream web platforms you can use.

The platform serves as the foundation of your entire site. Remember, there are pros and cons to each of the platforms available, so you need to find out which one the company plans to use, as well as why.

4. What is the Company’s Web Design Process?

The process plays a huge role in the development and design of any website. This is also something that can vary significantly from one agency to another.

Each digital agency has a unique process that keeps their projects on track. Getting to know what that process is, how it is implemented, and how it is going to impact your project can be helpful.

As mentioned before, you also need to know each person (even outsourced individuals) who are going to be involved, along with their roles.

5. What Tactics are Used to Ensure SEO Friendliness?

Search Engine Optimization or SEO refers to the specific steps that are taken to make sure your website appears on Google, as well as other search engines when specific terms are searched. Don’t believe a designer who insists that this happens after your site is designed.

The most efficient and effective SEO is planned into the website’s foundation and design. If your site is built with no SEO, then the ability for it to rank is going to be hindered significantly.

6. How Long is the Project Going to Take (Realistically)?

The length of any website design and development project is something that varies significantly. It depends on the scope of the project, its complexity, and the schedule of the web designer and you (the client).

If a web designer provides you with a timeline over the phone, or without doing any research of what is needed, then they aren’t offering a realistic time table. It’s also important that the company is transparent with any issues that may delay a project.

7. Will the Company Provide You with Examples of Past Projects and Client References?

Previous achievement is the top predictor of future achievement. Don’t ever take a web designer for their word.

You need to request to see examples of the work they have done in the past. Also, see if they will provide you with names of past and current clients. A quality, legitimate designer is going to have no problem providing you with this information.

If the company or individual is unwilling to give you this information or seems hesitant, it may be best to find another service provider. It’s never a good idea to work with someone who isn’t completely transparent.

Choose the Right Atlanta Web Development Agency with These Tips

If you are at the point where you are ready to find and hire an Atlanta web development agency, then be sure to keep the questions here in mind. They will help you separate the good from the mediocre and the great from the good.

Keep in mind, the website that’s created for your business or brand is often the first interaction a person has with you. Make sure it is a good one by hiring the right person or company for the job.

If you want to see what a quality web design service provider has to offer, feel free to contact us. Our team has years of experience creating amazing sites and can help you get the results you want and need.

9 Questions to Ask Your Atlanta Web Design Company

atlanta web design

atlanta web design

These days, a website is a necessity for any business that wants to see long-term success.

But, it’s not enough just to have a website. It also needs to be well-designed so customers can easily navigate it and purchase your products or services.

If you really want to draw in and retain customers, it’s important to work with a reputable web design company.

If you’re looking to hire a web design company in Atlanta, keep reading. Listed below are nine questions you should ask that will help you identify the best company for your needs.

1. What Specific Services Do You Offer?

Before hiring a design company, make sure they offer all the services you’re going to need.

Besides design services, some other specific services you may want to look for when choosing a web design company include:

  • Web development
  • Web hosting
  • Copywriting
  • Digital marketing (SEO, social media management, PPC management, etc.)
  • E-commerce solutions

Great web design is important, of course. But, if you think beyond web design and consider other services you might need, you could end up saving time and money further down the road.

2. Do You Have Examples of Your Past Work?

Experience is one of the most important qualities you need to consider when hiring a web designer or web design company.

When you’re interviewing potential candidates, be sure to ask for samples of their past work. It’s especially helpful if they’ve designed websites in the past for companies that are similar to yours or have similar needs.

When you’re looking at samples of their work, be sure to look beyond the appearance of the site. That’s certainly important, but there are other aspects of the design that can help or hurt your business.

For example, is the site easy to navigate? Is the content easy to read? Are their designs current, modern, and in line with the business’s overall style?

3. Can You Provide Case Studies that Prove Your Services are Effective?

A website is extremely valuable to all businesses, especially small or local businesses, and can help them grow and increase sales. But, the specific return on investment that you’ll receive from your website will vary depending on the design company you choose to work with.

One way to sort through various design companies and find one that is going to be the most beneficial to you is to ask for case studies that prove the effectiveness of their methods.

Some design companies will be able to provide you with case studies from other clients that show increases in sales, leads, or conversion rates.

These case studies aren’t a guarantee that the company’s methods will work for you. But, they can definitely be promising and are worth taking into consideration.

4. Have You Ever Worked With My Competitors?

It’s also worthwhile to ask whether or not a company has worked with your competitors and designed a website similar to yours. There’s no correct answer here — there are benefits and drawbacks to working with the same company as your competition.

If they’ve worked with businesses similar to yours, they probably have a better idea of what does and doesn’t work. But, this can also create a conflict of interest.

Find out how recently they worked with your competition and whether or not they’re still working together. If they are, it might be good to look elsewhere. But, if they haven’t worked together for quite a while, there’s probably no harm in hiring them for your site.

5. How Long Will My Website Take to be Completed?

Find out what the average turnaround time is for the type of website that you want for your business.

Turnaround time varies quite a bit depending on the type of website and other services you’re requesting. But, the company should still be able to give you an estimate.

Be sure to ask them what happens if they don’t meet the target date. For example, do you get a discount on the final product if the target date is not met?

6. How Much Do Your Services Cost?

Of course, you have to take price into account when investing in web design services. The price of a business website can vary quite a bit, from several hundred dollars to a couple thousand. Be sure to compare prices from several different companies to get an idea of how much it will cost and what fits into your budget.

Remember that, while you probably don’t want to work with the cheapest company out there, the most expensive company might not necessarily be the best option.

7. How Much Input Will I Have?

A good design company will work with you to come up with a website that accurately reflects the culture and mission of your business.

Typically, they’ll ask you quite a few questions up front and give you opportunities to review their work and make suggestions.

If the design company doesn’t provide ample opportunities for you to be involved in the process, you might want to look elsewhere.

8. How Many Revisions Do You Offer?

Most web design companies will offer at least a few revision opportunities. Some also offer unlimited revisions until you’re satisfied with the end product.

Be sure to ask about their specific revision process and policies before agreeing to partner with them. It’s important to make sure you’ll be able to adjust your website until you’re completely satisfied with it.

9. Will Any Work Be Outsourced?

Finally, be sure to ask whether or not the design company outsources any portions of their projects to independent contractors.

This isn’t necessarily a bad thing. In fact, outsourcing typically allows businesses to offer a wider range of services at more affordable prices.

But, it’s important to find out the credentials of the contractors who will be working on your website. You should also find out how the company handles product coordination and quality control.

Find the Best Web Design Company in Atlanta Today

These questions are great for sorting through all the different companies out there and picking out the best web design company in Atlanta for your specific needs.

If you need help with web design, SEO, lead generation, or any other marketing-related aspect of your business, contact us at Push 3 Media today.

We have years of experience and offer a customer-centric approach to help you promote your business and see great results.

10 Winning B2B Lead Generation Strategies That Will Skyrocket Your Sales

B2B Lead generation

B2B Lead generation

The B2B eCommerce market has exploded alongside consumer facing eCommerce in the last decade. To that end, looking at B2B, the market as a whole is going to be worth a staggering 6.7 trillion dollars annually by 2020.

That’s exciting news for your B2B focused business if you know how to leverage hyper-effective marketing strategies to fuel your client pipeline and grab your piece of that booming demand.

If reading that last sentence left you feeling worried that your B2B lead generation strategies aren’t ready for prime-time, don’t worry. Our team of marketing gurus has you covered.

In this article, we’ve talked to our clients, our team, and other experts to distill for you the 10 best B2B lead generation strategies you need to focus on in 2018!

1. SEO

SEO is the foundation on which all of your B2B lead generation strategies should be built.

Why?

Because Google directs over 4.5 billion search queries every day. Each of those queries represents an opportunity for your company to connect with a B2B client who could become a lifelong customer.

We recommend working with an SEO expert to double down on your search optimization game and make sure you’re getting the online traffic you deserve.

2. Keep Social Media Business Focused

If you’re focused on B2B clients, you need to make sure that your social media strategy embodies that focus. That means not just opening a SnapChat account, taking pictures of cool things happening around your office and calling it day.

You need to make sure your company is present on sites like LinkedIn, is publishing high-quality articles, and is growing your network of qualified business owners by actively sending out requests to relevant parties.

That coupled with a disciplined Facebook, Google+, and Twitter/Pinterest/Instagram strategy (if appropriate to your niche) will do wonders.

3. Upgrade to HTTPS

HTTPS is what creates that green lock icon in users’ internet browsers when they arrive on a website. That tells them that all of their form data like credit cards, contact details and more are encrypted and secured.

Even if you use a 3rd party encrypted payment processor to handle your eCommerce, you’ll still want to get HTTPS on your site which helps build trust and lets website visitors know that their information is safe.

Also, search engines are starting to prioritize HTTPS-secured sites over HTTP.

4. Double Down on Content Marketing

If you want to connect with relevant B2B customers, you have to draw them in with interesting, inspiring pieces of content.

To that end, if you haven’t already, start a blog. Create a YouTube channel. Do anything that enables you to publish content your customers will benefit from consuming.

If your content is consistent and of high quality, you will have a B2B lead generation strategy pushing your business forward that is cheaper and more effective than paid marketing.

5. Kill Cold Calling

If you’re still investing a lot of your team’s time in cold calling, it’s time to stop. Call back rates for cold callers is now just 1%. That’s a miserable return on your time investment and means that as many as 99% people you call may end up resenting your brand.

6. Recycle Your Content Across Platforms

If you have a killer blog, that’s great! But did you know that 85% of the US population prefers video?

In order to maximize your content’s reach, you don’t have to start from scratch. Instead, take your best blog posts and create condensed animations out of them and publish those videos on LinkedIn or YouTube. Alternatively, you can just sit in front of a camera yourself and read a transcript of your article to your audience.

The point here is that you can boost your content’s impressions by recycling it into other mediums!

7. Keep Building Your Email List

Email marketing is one of the oldest yet one of the most effective means of B2B lead generation. As a matter of fact, email marketing is one of the top 3 most influential sources of information within the B2B community.

You can grow your email list in a variety of ways. To start, be sure that your website has a good email subscriber opt-in pop-up. You can then take things further by plugging your email list on your social channels or offering special giveaways to subscribers.

8. Start Linking Externally

If you say something is true, why should your audience believe you? Maybe you already have a stellar reputation and don’t need sources to prove your point…

For most of us though, the occasional external link will go a long way for your creditably and search engine optimization.

So, when you make a statement like, “Industry leaders agree that linking to sources can benefit your online business substantially” be sure to at least occasionally link out to something that supports your assertion.

9. Don’t Be Afraid to Go Beyond the Internet

Digital marketing is great but for B2B businesses it’s important to get out into the real world every now and then. To do that, we recommend having a presence at trade shows or linking up with your local business guild for information on other local events.

10. Strive for a Comprehensive Strategy

Any one of the above tips can help skyrocket your B2B leads. Using them in conjunction with one another, however, will explode your efforts.

For that reason, we can’t recommend highly enough that you do everything in your power to not only master one of these B2B strategies but implement multiple or all of them!

Wrapping Up B2B Lead Generation Strategies That Will Boost Your Sales

If you’re looking for leads on B2B clients to boost your customer base and skyrocket your revenue, we highly recommend implementing the B2B lead generation strategies we’ve listed above.

Whether it’s redirecting the scope of your social media strategy, being present at more trade shows, or any combination of our tips above, you’ll find that with these marketing tips pushing you along, your clients will boom, your revenue will flourish, and your business will begin to scale dramatically!

Are you looking for a digital marketing agency that can help you implement the strategies we’ve outlined above to start growing your business today? If yes, our team at Push 3 Media can help.

At Push 3 Media, we help clients like you find the most innovative marketing and technology solutions that will help you better attract and serve your B2B clients.

Find out the value we can bring to your business now. Learn more about the solutions we offer and contact us today for your free consultation!

SEO 101: A Beginner’s Guide to Avoiding the Most Common SEO Mistakes

SEO 101

SEO 101Curious to know what SEO is all about? You’ve heard it multiple times that it’s the key to gaining traffic the organic way.

Everyone else who has a business or website seems to have a handle on it. You, on the other hand, are lost and confused about how SEO works. It’s something you can’t seem to wrap your brain around and when you finally try your hand at it, there’s no significant increase in traffic.

Rather than give up and forget all about SEO, put your efforts towards conducting an audit of your website. What might be holding you back from gaining traffic is some simple mistakes.

That’s why we’ll go over the most common ones with our useful SEO 101 guide.

Ready to find out how you can increase traffic? Let’s get into it!

How Does SEO Work?

Before we get into the nitty-gritty of things, let’s go into detail about how SEO works.

For starters, search engines are complex. They use crawling and indexing functions which ultimately determine how your website ranks.

Crawling is the use of bots who “crawl” your site looking for content that’s relevant and related to certain keywords. Indexing is the process of storing web pages in a search engine’s database. When indexed, that means your site and its information will show up on result pages.

Technical detail aside, your focus should be on creating content that’s engaging, relevant and useful. For your website, it needs to be fast-loading, visually appealing, and user-friendly.

Common SEO Mistakes to Avoid

Now that we’ve gotten the inner workings of how SEO works, let’s move onto common mistakes business and website owners usually make.

Keyword Stuffing

Keywords are what’ll get you ranking higher in search engine result pages (otherwise known as SERPS). But one common mistake you may not realize you’re making is the overuse of certain keywords.

Otherwise known as keyword stuffing, you may be using your target keywords one too many times. Using them in every other sentence may not seem like a lot but it is in the eyes of search engines.

They could deem this black hat SEO practices. In other words, you’re using unethical tactics to quickly rank higher in results. This is a huge no-no as it could get your website penalized or even permanently banned from the ranks altogether.

Not Using Quality External Links

For this common mistake, quality is best. Linking to sites with a credible reputation is better than linking to those whose websites look questionable.

On top of that, you might be using ineffective anchor text as well. Anchor text gives readers a clue as to what they’ll be clicking on. That’s why using phrases such as “click here” or “learn more here” are ineffective as readers don’t know what it’ll lead to.

For example, we linked to one of our articles about the different types of SEO techniques above. “Black hat SEO practices” is used as the anchor text to let you (the reader) know what the article will contain. Remember this for when you have to use anchor text.

Not Creating Original Content

Do you plan to have a blog on your site? If so, you may be thinking you’ll need a ton of content on the first day it launches.

While a lot of articles are great for SEO, that can be easily overshadowed if you aren’t creating content that’s original. Hiring low paid writers and allowing the use of article spinners–software that rewrites an existing article so it looks unique to search engines–is a quick way to losing your high rank.

When it comes to creating original content, quality reigns over quantity. Focus on what your potential readers want as far as content goes by looking at forums and hosting focus groups. That way, your content will be unique and tailored to your audience.

Not Writing Like a Human

The ones reading your content don’t know the industry you’re in like you do. They won’t know the type of slang used to describe products nor the lesser known terminology in your field.

This also goes for writing for search engine bots, not humans.

Instead, create your content as if you were in your reader’s shoes. Someone looking for hoodies wouldn’t type in “hooded sweatshirt,” therefore, you wouldn’t use the latter as a keyword.

Having a Slow-Loading Site

A slow-loading site is not only a nuisance to visitors, it can also affect your rank. A site can be easily overloaded with pictures, videos, and other graphics.

To ensure your site is quick to load, reduce file sizes for images and limit the number of pages. Embrace the use of white space and don’t incorporate a lot of ads.

The key is to get visitors to stay on your website as long as possible. Your ranking may go down if the search engines notice people are quick to click off your site.

Not Taking Advantage of SEO in the First Place

We get it, SEO is a complex and complicated thing to understand. It can take years to master but even then, you have to keep up constantly with trends and algorithm changes.

Without taking advantage of this free tactic, people won’t find you. SEO gets your content in front of potential users.

You did the hard work of creating valuable content. With that in mind, you need SEO to get your content to those who’ll benefit from it.

SEO 101 Defined

Don’t let the complicated nature of SEO deter you from taking advantage of it. Let our SEO 101 guide assist you in reminding you which mistakes to avoid and why you should keep SEO at the top of your priorities list.

Need a helping hand? Get a free quote on our SEO services today!

White Hat vs Black Hat: What SEO Techniques Are You Using?

white hat vs black hat

white hat vs black hatSearch Engine Optimization (SEO) is an essential way for any website to find success. Whether you’re promoting your personal blog, business website, or any other venture that requires an online presence, SEO is key to gathering any online traffic.

Search engines operate under the rule of algorithms, and SEO is the method of finding one’s place in the order of things by working within the rules that the algorithm provides.

There are ways to cheat the system, but they come along with the risk of penalty, and they don’t work well in the long run. Optimization is a process, which means that it takes a little bit of time to achieve effectively. White hat SEO is the honest way to get traffic, while black hat is the method of cheating the system.

Here is a guide to understanding white hat vs black hat SEO.

White Hat vs Black Hat

You may already be employing some SEO tricks that you don’t fully understand. Sure, you are getting a lot of quick traffic, but is it sustainable? We’ll cover the honest means of attracting followers and getting traffic, as well as the ways that lead to a failed website and search engine punishment.

First, we’ll cover some of the basics of SEO.

Understanding the Basics of SEO

As we mentioned, search engine optimization runs on an algorithm. Each engine has a different algorithm that helps to deem which sites should come up first on the list.

You can imagine how difficult it is to sort through the entire internet, trying to decipher which websites are the most relevant to the words that someone just typed in. Fortunately for us, developers have identified an effective way of making searching the internet entirely seamless.

Algorithms use things like keywords, links and link quality, niche, and relevance to decide what sites we see. The factors that the engines use are the factors that you must consider when trying to optimize any internet document.

Search engines are designed to be effective for users, not those who are seeking to come up first on every Google search. For that reason, there are defenses against spam and people trying to cheat the system. Users will devalue search engines if spam finds its way to the top of their queries.

Activity that panders to, or cheats the algorithm is frowned upon, which is why those actions aren’t effective ways to create a powerful site. Optimization takes time, and it requires that you have quality content achieved through honest means.

But what are the good and bad activities to consider? That’s where white hat and black hat come in.

Black Hat SEO

Ever clicked a link only to find that it had literally none of the information that you thought it would? Pretty frustrating.

That site was likely optimized through dishonest means. Things like excessive keyword placement, multitudes of irrelevant links, and spamming lead to these kinds of sites finding their way to your screen.

Keywords

Specific phrases and words are things that search engines use to determine the relevance of a site. You may think that you’ll get a lot of traffic if your baseball website uses the word “third base” four thousand times in one paragraph.

That will not get you anywhere. Doing so will flag you, making the algorithm deem you less relevant. The reason being that overusing keywords lowers the quality of your content.

Keywords are an effective way to find relevant sites because its likely that a website with the words “Oprah’s recent speech” four times is relevant for someone trying to find the contents of Oprah’s last speech.

That person won’t find any luck if they find a bunch of random websites about Oprah, or speeches from thousands of people that aren’t Oprah. Keywords narrow down the search, but there are incentives in place that should deter you from overusing them.

Linking

Another way that the internet determines a website’s worth is through the assessment of that site’s links. Having a number of links to and from your site shows the algorithm that you are linked in with other websites, meaning you must not be totally irrelevant.

Linking shows that you are an honest site that probably isn’t full of spam. A positive link is one that is honestly placed on the site of another. People have found ways to exploit this, though.

Black hat linking can come in the form of hacking, excessive linking on social media, and embedding links in text that is not related to their site. These things, again, will get your SEO ranking lowered.

Spamming

The biggest no-no in the SEO world is spamming. This will get you punished, even taken out of search engine’s index. Spamming would be something like blasting emails to thousands of people that didn’t sign up for your email list.

Really anything that sends your site out to people who haven’t come to it organically, or activity that dishonestly promotes internet traffic, is considered spam.

White Hat

White hat uses all of the same tools for optimization while using them in an honest way. Through the process of organic optimization, you will find that the search engine rewards hard work.

Keywords

When considering keywords, consider the length of the text that you are placing them in, as well as where they are located in the site’s architecture.

Longer articles can contain more keywords. Make your keywords fit organically into the sentence structure, and make sure to use them in the title of your page. Most word processing interfaces have the option to insert titles and headings. Use those features and refrain from simply changing the size and font of the text in your headers.

Placing keywords in headers signifies that those words are more important. Search engines will recognize this and place you accordingly.

Linking

Not all links hold the same value in the eyes of the search engine. Links that are within your niche, come from popular sites, and are embedded in the text of relevant articles are the ones that you should seek out.

Try contacting a site in your niche and see if they would be willing to link you in their next article. You may need to give them a link as well, but that’s the cost of doing business.

In fact, linking from your site is valuable as well because it adds one more node in your connection to other sites. The more connected you are, the more luck you’ll have in the search.

Contact a Professional

If you’re having trouble finding effective ways to optimize your site, there are professionals that can help you do just that. SEO professionals can help you understand white hat vs black hat, as well as give you an idea of what is happening with your site.

Need some help with SEO? Contact us and we’ll be happy to help.

4 Questions You Should Always Ask a Website Development Company

website development company

website development companyWhen they are given 15 minutes to read and look at a website, two-thirds of people would rather enjoy something that is beautifully designed than something plain.

If your website is slow to load or tough to navigate, web visitors are unlikely to last 8 seconds, let alone 15 minutes.

Website owners looking to generate traffic and turn them into great leads need effective web design to do it. Before you start trying to build your own site or hire the cheapest designer you can find, keep reading.

We’re breaking down the four questions you need to ask to find the best website development company for the job.

1. What Services Do You Offer Beyond Web Design?

Getting your website built is just the beginning. Once it’s built and customized, you’ll need to start producing content, implementing SEO strategies, working to generate leads and more.

Even if you plan to work on these things on your own, it’s a good idea to choose a website development company that also offers them.

If they offer these services, it means that they understand how web design affects their performance. They’ll know how page navigation can affect SEO and the length of time a web surfer spends on a site. They’ll understand how best to build a site that helps guide visitors from initial exposure to becoming a customer.

If you don’t plan to do your own content and SEO work, then you’ll already have an established relationship with a company that can help!

2. Do You Customize Your Designs or Offer Standard Options?

Some web designers utilize standard templates to create websites for clients. While these websites may be well-designed, they aren’t customized to meet a site’s unique needs.

A good website development company creates custom solutions for their clients. Rather than filling in information on a standard template, they start from the beginning to build a website to fit your unique wants and needs.

3. Is My Site Going to Be Optimized for Conversion?

Effective web design acts as a funnel. First, it utilized SEO strategies to draw in visitors. Using content, your site aims to keep visitors there, exposing them to your company, products, message, etc.

Your site should include some sort of entry form that can turn casual visitors into subscribers.

The final step at the end of the funnel is when that visitor becomes a customer by buying your product or service.

The marketing rule of 7 says that people need to be exposed to a product or service at least 7 times before they will commit to buying it.

A site that isn’t optimized is little more than a stagnant billboard. Talk to any potential web developers about how they would optimize your site.

4. Will You Be Available to Answer My Questions Once My Site is Done?

If you don’t have extensive web design experience, once your site is built, you’re likely going to have questions.

You’ll need to know how to add content, edit menus, post videos, and more. If you can’t reach your website development company, you’ll end up having to figure it all out on your own.

Ask about availability before you sign the line with a web design company.

Choosing the Right Website Development Company for the Job

Now that you know what to ask, it’s time to start searching for the right company for the job.

If you’re looking for stunning, effective web design and other web services, we can help. Contact us today to see how we can help bring your ideas to life with a great website.

Website Design Agency vs Website Builder: How to Know Which is Right For You

website design agency

website design agencyWhat if you could completely transform your business?

The secret to a successful business is helping prospective customers see the same potential of your product that you do. To do that, you need the best possible website for your business!

So, do you need a website design agency or a free website builder? Keep reading to discover which one is right for you!

Is Your Business New

The most basic question to help answer whether you need a website builder or a design agency is whether your business is new or not.

Typically, newer businesses do not have a lot of disposable income. So it may seem tempting to use a free website builder due to a relative lack of resources.

However, a great website design is basically an investment for your future success. You may find it is worth hiring a professional website design agency now so that your startup looks slick and professional to prospective customers!

Do You Need to Stand Out?

If you ask business owners, all of them will say they want to stand out. We have a simpler question: are you willing to pay for it?

The whole point of a free website builder is that it operates using conventional designs backed up by conventional templates. The downside of this is that most sites made with a website builder tend to look a lot alike.

If you are in a crowded field of competitors, it may be worth hiring a professional web designer. One look at your professional web page will allow your customers to see that you offer something more unique than the competition!

Do You Have Lots of Files?

Sometimes, the answer about whether to use a website builder or hire a web designer is pretty easy. For instance, ask yourself just how many files your current website has.

If you have a file-intensive website, then using a free website builder might be more trouble than it is worth. You might end up having to start from scratch, making the entire process take way longer than you intended it to.

The business world is full of cliches, but “time is money” remains very true. If it’s going to cost you a lot of time to move your files with a builder, then you might as well hire a professional!

Do You Have High Value Transactions?

The heart of whether to use a builder or hire a designer is money. Specifically, you are trying to figure out whether it is worth it to pay the money to a pro or not.

One straightforward way of answering this question is to examine the products and services you sell. If you primarily focus on high value transactions, then a web designer is usually worth the cost.

This is due to enhanced sales. Depending on the value of the transaction, having an extra sale or two a month might mean that an expensive website overhaul more than pays for itself!

A Website Design Agency: The Bottom Line

Do you want to hire a website design agency but you don’t know where to start? That’s where we come in.

At Push 3 Media, we are the ultimate authority in online marketing and professional web design. To see how we can take your business to the next level, reach out and contact us today!

5 Must Have Qualities for Any Website Designer

website designer

website designer

 

In 2016, there were approximately 163,000 web developers in the United States.

Between now and 2026, the employment growth rate for website designers is projected to sit at right around 15%. This is over twice as much as the national average for most other professions, which is about 7%.

In today’s world, hiring a competent website designer for your business is more important than ever. But what exactly does that entail, and what should you look for in the person you’re trusting with your business?

Here are 5 simple answers to that question.

1. Experience

You can’t beat simple good old-fashioned experience. Look for an individual or agency with a trust-inspiring track record.

While it’s true that young website designers need a chance to cut their teeth, your website shouldn’t be their testing grounds. Verifiable experience is a solid guarantee that your business is in good hands, and that has to be the bottom line.

If they can’t provide a convincing resume, it might benefit you to look elsewhere.

2. Versatility

Experience is well and good. But if your website designer has exclusively built sites for pet stores and you’re a law firm, there could be an issue.

The type of experience is just as important as the experience itself. Seeing a varied list of clients in their past indicates an ability to successfully adapt to a variety of needs and demands.

It’s possible the designer you hire may have never undertaken a job with the exact criteria you’re asking for. But if their portfolio is eclectic, that shouldn’t be a concern.

3. Adaptability

This is similar to versatility, but not the same. Adaptability means being able to roll with changes and new developments on the go.

Someone might have an excellent history designing Angelfire sites (which apparently still exists). But an inability to change with the times is an immovable hurdle to success and progress.

Adaptability also means being able to meet your needs as they change. You may come in with one idea and quickly discover you need something different. To a good website designer, that’s not a problem.

4. Communication

You have to be able to easily reach your web designer. Furthermore, you have to be able to communicate and comprehend ideas without complication.

I don’t think it’s a secret that web developers and tech industry folks have their own language. The problem is that you might not be familiar with it. Most people aren’t.

You need a web designer that can understand what you need, speak to you with clarity, and respond in a timely fashion. Waiting a week for an answer you can’t even decipher isn’t going to work.

5. Dedication

Without this, nothing else I discussed matters.

There’s not much else to say about it. You need someone who will take your business seriously and not falter at the first sign of adversity.

Your business should be your web designer’s first priority. If it’s not, find someone who will make it theirs.

A Website Designer Who Works for You

Start on the path to building the ideal website for your needs with someone who offers all this and much more.

Get in touch today for a free quote.

5 Things Every Custom Website Must Have

custom website

Having a great product or idea to sell isn’t enough in today’s digital marketplace.

You need a custom website that’s engaging, converting, and responsive to truly get ahead. Without one, you’re losing business.

Your web presence will speak for your business louder than almost anything. Make sure that it highlights who you are as a company and creates a user-friendly experience that encourages customers to return.

The best custom websites are seamless reflections of the company they represent. To help your site work best for you, make sure it includes the following 5 important elements.

About Section

Your custom website must have a strong bio that gives readers a sense of what your company does and values. It should include your history and mission statement.

This is a great place to make your site more personal. Your customers can connect with your story, see your vision, and be inspired to become a part of it. A well-written “about me” section humanizes your brand.

Contact Info

Make it easy for people to get in touch with you. Some sites make the mistake of hiding their contact info, which can be quite frustrating for a customer.

If you have a physical location, make sure the address and hours are clearly identified. If there are common reasons why someone might be reaching out to you, include a drop menu of choices so the right person can follow up quickly.

A contact info section is also a great place to advertise a free quote or consultation.

Blog

Create meaningful content with a regularly updated blog. You’ll be able to connect with your customers, answer questions they may not have even known they had, and set yourself up as a subject expert.

Blogging also helps you rank higher in SEO searches. People need to be able to find your custom website for it to be useful. Choose wise keywords for your business and you’ll see an increase in traffic and, ultimately, sales.

Mobile-Friendly Layout

Most people consume information on a mobile device. If your site isn’t optimized for smartphones, you’re missing out on a big opportunity to reach people.

Make sure your site appears as it should on smaller devices. You may need to alter the design somewhat from its desktop view. Video and picture galleries, in particular, should be taken into account before launching your website.

Testimonials

Nothing establishes credibility like a positive customer review. Create a testimonials section so you can collect social proof of the good work you do.

Testimonials will also help you rank higher in local SEO. When people are searching for your service, you’re more likely to appear even if they don’t know your business’s name.

Make Your Custom Website Stand Out

You need a website that engages your customers, keeps them informed, and converts sales. We can help you build a powerful custom site that boosts your company’s bottom line.

It starts by getting to know you and your needs. Only by understanding your business can we help you create features your customers will love.

Are you ready to take your brand to the next level? Let us help you! Get your free quote today and get started growing your business.