I Once Was Lost but Now Am Found: 5 Undeniable Benefits of Using an Atlanta Seo Company

atlanta seo

About 83 percent of small businesses believe their digital marketing strategy works perfectly. It generates leads, brings in new customers, and does what you need it to do: increase sales.

But when you’re trying to grow your company as quickly as possible, there’s always room to improve. Even with a good website, you still need to optimize content for search engines like Google, Bing, and Yahoo.

Otherwise, you won’t see steady results in the long-run. And the best way to do this is to optimize your site.  

While you can do it yourself, you don’t have to. Here are some of the surprising ways an Atlanta SEO expert can help your company.

1. They Let You Focus on Your Responsibilities

As a business owner, you have thousands of things to do each day and most of them revolve around helping your customers and clients. You don’t have time to worry about your website or finding relevant keywords that might direct new customers to your homepage.

Leaving the task to an SEO services provider lets you focus on your daily tasks without having to worry about how your website is performing. They’ll manage everything for you and report the results as they come in.

2. Experts Know What Works

Approximately 1.17 billion people use Google as their primary search engine. And countless small businesses try to attract those same users to their websites.

This means there’s an abundance of competition from companies in your industry. Unless you know exactly what you’re doing, edging out that competition can be almost impossible.

Local SEO experts know what works to drive qualified leads to your website time and time again. They’ll be able to increase your rankings and drive traffic to your site faster than you would on your own.

3. It Saves You Money

A good portion of any digital marketing campaign revolves around paid ads. These ads drive traffic and qualified leads to your business in the short-term, but they cost money. And to keep that traffic steady, you have to pay more each month.

Search engine optimization is a long-term solution. And once it’s implemented properly, your site will continue to bring in consistent traffic for your company without forcing you to spend hundreds on new ad campaigns.

By working with an experienced company, you’ll get more bang for your buck.

4. Think of It as Damage Control

Believe it or not, search engines are tricky.

If you don’t focus on SEO, your site might bring in unqualified leads or show up in search queries that aren’t related to your services. But if you push your optimization strategy too fast, your site won’t rank well either.

Organic SEO consultants will help you dominate search results without breaking those little-known rules that send your site to the bottom of the results list. And if you’ve had problems in the past, they’ll help you control or reverse those problems to get your site back up to snuff.

5. They’ll Help You Catch Clients at the Beginning of Their Search

The sooner your company catches a customer’s eye, the more likely they are to work with you.

A good SEO strategy will help you catch clients when they’re first looking for services like yours. And the faster they find your business, the more likely they are to contact you for more information.

Schedule an Atlanta SEO Consultation

Take control of your company’s web presence. Contact our Atlanta SEO experts and schedule a consultation today.  

There’s an App (Developer) for That!: Do You Need to Hire an App Development Agency for Your Atlanta Business?

app development agency

app development agency

While some agencies will tell you it costs half a million dollars to make an app, most agencies know it’s more complicated than that. Pricing out an app requires you to know what technology you need, what staff costs, and how much it’ll cost to maintain. On top of that, an app development agency helps you figure out how to roll out your product to the world.

Here are three ways to figure out whether or not you need to hire app developers.

1. Do You Specialize in Apps?

If you’re a company already taking up space in the Atlanta tech world, you don’t need to worry about hiring an app development agency. You have it figured out, right?

Well, think again.

Even if you’ve got a team ready to develop apps, with tech changing constantly, you need to ensure that you’re on top of the latest developments. There are coding languages, productivity tools, and new best practices to manage all the time

The team you have knows your business model and what you need to thrive, but they might not know about the latest changes to come down the pike. By outsourcing elements of your development, you get the chance to work with the best talent around.

2. Are You Ready To Handle Customer Feedback?

Part of being in the app world is to test your app rigorously before you release it. Following your release, you need to be ready to get hit with a deluge of feedback. No product is perfect when it hits the market and security needs are constantly changing.

If you’re not prepared to manage feedback from clients and customers, you’re going to struggle to keep them happy. The better you respond to your customers, the easier it’s going to be to put out your next update. The update cycle is a constant grind, meaning that no release is truly ever the final one until the last phone is released with the last operating system on the planet.

3. What’s Your Marketing Plan?

An app development agency knows about more than just building apps. In order to build apps that people want, they need to know what it takes to get those apps onto people’s phones. With the help of an app development company, you can start with marketing and work backward.

When you meet with your app development agency, they’re going to ask what you want to build and why you want to build it. Once they’ve determined this, they’ve not only solved the answer of what kind of tech you need but they also know how to sell the app. By starting with the problem you’re looking to solve, you start with the market.

This is something that app development companies are adept at.

An App Development Agency is More Than Coders

When you hire an app development agency, you don’t just get a bunch of coders who plop out a product with no explanation. The best agencies in Atlanta sit down with you, talk about what the market has, what it needs, and where you fit in.

If you want to know what you should be asking your designer, check out our latest guide.

Digital Dominance: 5 Important Things an Atlanta Digital Marketing Agency Should Do for You

atlanta digital marketing agency

Digital marketing agencies aren’t just a luxury, they’re a necessity. Nearly half of all businesses spend over $500,000 annually on digital marketing. Agencies take your SEO, customer relations, and conversion rates to the next level.

By outsourcing your marketing to an agency, you’re also freeing up time to focus on other aspects of your business. Spending more time developing your business increases your business efficiency, which in turn saves you money.

But not every agency is created equal. Yes, you should hire a digital marketing agency. However, you need to hire the right agency to maximize your return on investment. 

So when you’re hiring an Atlanta digital marketing agency, make sure they take care of these five important things. 

Optimize Keywords

Keyword research is the backbone of any SEO strategy. Since the dawn of time (read: when Google was invented), people have been using keywords to increase their SERPs rank.

Today, a good agency researches keywords and strategically places them across your website. The best Atlanta digital marketing agency will add things like long-tail keywords in order to target specific search phrases. 

Build Inbound Links

Inbound links lead consumers from one website to another. If people link to your site, Google thinks your site is worth listing in the SERPs. 

A good Atlanta digital marketing agency already has a network of websites that can help you build your backlink profile. These established connections are much more reliable than convincing other websites to trust your business. 

Network with Influencers

Influencers are popular online personas that promote your product to their audiences. However, most influencers already have specific brands they like to work with. They don’t promote just any anyone.

Like inbound linking databases, quality digital agencies have a database of influencers. Their established connections will help expand your audience. 

Cultivate Brand Identity

Brand identity refers to your company image. Your brand identity is what consumers think when they interact with your brand. There is no right brand identity, only what you decide your company represents.

Your digital agency should support your brand vision while also offering direction. A good agency creates its entire marketing strategy with your image in mind.

Increase Your Conversion Rates

Your business exists to make money. Without revenue, you won’t succeed, and without consumers, you won’t make any revenue. No matter how you define conversions, you need them.

Conversion rates measure how well you’re collecting emails, phone numbers, or even making sales. Your digital agency should focus on designing your marketing strategy to maximize conversions.

Email lists, pre-filled forms, call to action buttons, and more can all help boost your conversion rates. 

Choosing Your Atlanta Digital Marketing Agency

Now that we’ve talked about what to look for in a reputable Atlanta digital marketing agency, you’re ready to start shopping around.

Speaking of reputable agencies, we can help you avoid a search altogether. Our experts would love to explain how we can help you dominate your niche.

Let us help you become a leader in your field.

PPC Affects ROI, ASAP: Here’s Why You Need Atlanta PPC Management

what is ppc management

what is ppc management

Marketing will take your business to new heights when you hone the right strategies. 

In 2018, PPC marketing rocked the marketing world, and you can expect this trend to continue in 2019 and moving forward. 

If you want to get anything out of your business this year, make creating a successful pay for click campaign tops on the list.

The best way to do this is to reach out to a professional that can handle PPC management. Read below to learn a little bit more about PPC management and why is it so important to your business.

What Is PPC Management?

This is a strategy by which you outsource the management of your pay-per-click advertising campaign. They will create a budget and strategy and carry each advertising campaign through to the finish.

This involves everything from keyword research and split testing to day by day auditing of your PPC campaign. You will benefit by this greatly when you have the help of a company that is consistent and skilled at pay-per-click advertising.

Let’s look at a few concrete ways that this will help you out:

1. Your Keywords Will Be More Relevant

The keywords that you use on your blog, site, and social media channels mean the world when it comes to SEO. These keywords are doubly important when it comes to any PPC campaign you’re crafting. 

You will be spinning your wheels if you’re choosing bad keywords for your PPC campaign. By choosing the most relevant keywords the first time and every time, you will make fewer mistakes and will grow your business by leaps and bounds. 

2. You Won’t Have to Dedicate Manpower and Resources to Your PPC Marketing

PPC advertising requires a lot of detail, dedication, and attention. If this isn’t your expertise, you will be spending a lot of money and time on this task, as opposed to your main area of focus. 

When you outsource this work instead, you’ll be guaranteed to get the help that counts, while focusing on what you do best. 

3. You Will Get Better ROI Out of Each and Every Campaign

When you get PPC management, you can count on your ads to have more relevance, greater ROI and consistent growth. 

This means less trial and error, and more success and results. Every campaign counts since you are spending hard-earned money out of your budget in hopes of these results.

So by hiring a professional that can manage your campaign, you will see to it that you’re wasting less money and improving your ROI at the same time.

PPC Management — The Solution You Need

So what is PPC management, exactly? By now you should have a pretty good idea. 

However, this is something that you’ll need to stick to on a regular basis. It all begins with hiring a company that can offer you the quality management services that are looking for it. 

This is a crucial form of marketing that pays huge dividends. 

We’d love to help your business with any marketing needs that you have. Simply reach out to us to learn more!

High Standards, Better Results: Here’s What You Can Expect from a Quality Atlanta SEO Services Company

atlanta seo services

atlanta seo services

Do you need to hire an SEO company to make your company stand out online?

SEO is a very complicated world to understand, yet it’s so important to do. After all, the vast majority of traffic online comes from a search engine. Those search result in in-store visits and sales.

The process of hiring the right Atlanta SEO services company can be confusing because there are a lot of companies out there. Not all of them are on equal footing.

Read on to find out what you can expect when you hire a quality SEO company in Atlanta.

Take the Time to Understand Your Business

A quality SEO company will take the time to understand your business. They’ll want to know about your products and services, your customers, and your business goals.

They’ll want to understand why you do what you do. The big questions that they’ll ask about your business are related to your expectations around SEO. What do you expect SEO will do for your business? They’ll also want to know how SEO fits in with your other marketing efforts.

They Do Thorough Research

It takes a lot of research to get great results in SEO. They’ll take the time to gain a deeper understanding of your target market, the competitive environment, and your positioning in the marketplace.

All of this research will turn into keyword research. By understanding your market and the competition, the SEO team can discover keywords that your customers are likely to use to find you. When they discover your unique positioning in the market, they’ll find the keywords that offer the best opportunities to get traffic to your site.

Know Where SEO is Going

The key difference between a high-quality SEO company and a low-quality company is that the high-quality SEO company plays the long game. In other words, they don’t focus on what’s working now. They see where SEO is going and make sure that your business is prepared for those changes.

Two ongoing developments in SEO are around user intent and voice search. More people are using Alex, Siri, or Google Assistant to ask questions and perform research.

User intent has become a bit of a buzzword in SEO as of late. That’s because as search engine algorithms have become more sophisticated over the years, they’re able to deliver better results to users. They take into account a person’s search history and website visits to determine search results.

A top Atlanta SEO services company will know these changes and make sure that your site is ready.

Understand What Really Works in SEO

SEO experts know where search engines are going, and they know what works right now. You might want to know about keywords and how to use them.

SEO has come a long, long way from putting as many awkward keywords into a page as many times as possible. Keywords do matter, but they need to be used naturally in the content. Like we said, search engines have gotten better at finding sites that seek to game the system. Those sites get penalized as a result.

SEO Experts Don’t Make Promises They Can’t Keep

When you talk to SEO service providers, you’ll hear a lot of claims. Some will claim that they’ll get results right away and you’ll have the top result within the first weeks.

That may be true, but you have to be wary with how they plan to get those results. They may use dishonest tactics that can result in your site being penalized by Google.

They’ll set your expectations appropriately. They’ll say that this is the plan and process that will be used and based on the experience that they have, you should see results within this timeframe.

Give You Regular Reports

You want to know how your SEO investment is paying off. That will come in the form of regular reporting, which usually happens monthly.

You should see a gradual process with your search results. Expect that some search terms will do better than others at the start. That will be due to the level of competition for that keyword. If there’s a highly competitive keyword that you’re targeting, it will take longer to see results.

How to Find Atlanta SEO Services

If you were to do an online search as most people do, you’ll find a number of companies who offer SEO services. You want to be prepared to ask questions about the quality of services provided.

Here are some questions you can ask potential Atlanta SEO services.

How Do You Plan to Improve My Rankings?

The SEO company is likely to have some knowledge about your company and took a brief look at your site and give you a few ideas to improve the rankings.

Can You Provide Referrals or Case Studies?

SEO companies should have a track record of success. You want to make sure that the company you work with has been able to help other companies improve their results.

How long does SEO take? This question can help you determine who some of the good companies are. There is no way for anyone to say how long it will take to get results. There are a lot of variables that contribute to SEO results. They’ll be honest about that and give you a general timeline based on best practices.

Hire an SEO Services Provider

Whether you’re a local business or a multinational company, SEO can help you meet your business goals. Like any important hire, you want to know what to expect when hiring an Atlanta SEO services company.

The top SEO companies will take the time to get to know you and your organization. They’ll have plenty of testimonials and they’ll have a process that they follow that works. They’ll also keep you up to date on your site’s SEO progress with in-depth reporting.

Do you want to know how our SEO services can meet your needs? Contact us today to find out.

7 Questions to Ask an Atlanta Web Development Agency Before Hiring

atlanta web development agency

atlanta web development agency

A shocking 38 percent of users are going to stop interacting with your website if you have an unattractive website. Another 39 percent will bounce away if your images don’t load.

When is the last time you really took a look at your website? Has it been a while? If so, now may be the time to give it a once over.

The fact is, a poorly designed, ugly, hard to use website is only going to drive customers away. If you need help improving your website, or building one from scratch, it may be time to consider hiring an Atlanta web development agency.

While this is a smart thing when you are ready to hire this professional, proceed with caution. Not all companies are going to have what’s best for your business as their top priority.

The good news is, there are a few questions you can ask to ensure you find the right web development company for your needs. Keep reading to find out what those questions are.

1. How Many Websites Have They Built?

Seems pretty simple and straightforward, right? While this is true, there are many people who never ask this question before hiring a web designer.

When it comes to getting it right, experience matters. You want to find someone who has prior experience – and proof of success.

The last thing you want to end up with is a subpar site that doesn’t deliver the desired results.

2. What Parts of the Project are Going to be Done In-House vs. Outsourced?

Just because you find a company that lists web design as the services they offer, it doesn’t mean they have the professionals on-site to handle the work. As a result, part (or all) of the design process may be outsourced.

While this isn’t a deal breaker, if a company is outsourcing the job, it can add a level of complexity to the project you may not want to deal with. If you find a company that is planning to bring in outsourced services, you need to find out who they are and what they are going to be working on.

3. What Platform is the Site Being Built On?

There are several acceptable answers here. The fact is, there are more than a few mainstream web platforms you can use.

The platform serves as the foundation of your entire site. Remember, there are pros and cons to each of the platforms available, so you need to find out which one the company plans to use, as well as why.

4. What is the Company’s Web Design Process?

The process plays a huge role in the development and design of any website. This is also something that can vary significantly from one agency to another.

Each digital agency has a unique process that keeps their projects on track. Getting to know what that process is, how it is implemented, and how it is going to impact your project can be helpful.

As mentioned before, you also need to know each person (even outsourced individuals) who are going to be involved, along with their roles.

5. What Tactics are Used to Ensure SEO Friendliness?

Search Engine Optimization or SEO refers to the specific steps that are taken to make sure your website appears on Google, as well as other search engines when specific terms are searched. Don’t believe a designer who insists that this happens after your site is designed.

The most efficient and effective SEO is planned into the website’s foundation and design. If your site is built with no SEO, then the ability for it to rank is going to be hindered significantly.

6. How Long is the Project Going to Take (Realistically)?

The length of any website design and development project is something that varies significantly. It depends on the scope of the project, its complexity, and the schedule of the web designer and you (the client).

If a web designer provides you with a timeline over the phone, or without doing any research of what is needed, then they aren’t offering a realistic time table. It’s also important that the company is transparent with any issues that may delay a project.

7. Will the Company Provide You with Examples of Past Projects and Client References?

Previous achievement is the top predictor of future achievement. Don’t ever take a web designer for their word.

You need to request to see examples of the work they have done in the past. Also, see if they will provide you with names of past and current clients. A quality, legitimate designer is going to have no problem providing you with this information.

If the company or individual is unwilling to give you this information or seems hesitant, it may be best to find another service provider. It’s never a good idea to work with someone who isn’t completely transparent.

Choose the Right Atlanta Web Development Agency with These Tips

If you are at the point where you are ready to find and hire an Atlanta web development agency, then be sure to keep the questions here in mind. They will help you separate the good from the mediocre and the great from the good.

Keep in mind, the website that’s created for your business or brand is often the first interaction a person has with you. Make sure it is a good one by hiring the right person or company for the job.

If you want to see what a quality web design service provider has to offer, feel free to contact us. Our team has years of experience creating amazing sites and can help you get the results you want and need.

9 Questions to Ask Your Atlanta Web Design Company

atlanta web design

atlanta web design

These days, a website is a necessity for any business that wants to see long-term success.

But, it’s not enough just to have a website. It also needs to be well-designed so customers can easily navigate it and purchase your products or services.

If you really want to draw in and retain customers, it’s important to work with a reputable web design company.

If you’re looking to hire a web design company in Atlanta, keep reading. Listed below are nine questions you should ask that will help you identify the best company for your needs.

1. What Specific Services Do You Offer?

Before hiring a design company, make sure they offer all the services you’re going to need.

Besides design services, some other specific services you may want to look for when choosing a web design company include:

  • Web development
  • Web hosting
  • Copywriting
  • Digital marketing (SEO, social media management, PPC management, etc.)
  • E-commerce solutions

Great web design is important, of course. But, if you think beyond web design and consider other services you might need, you could end up saving time and money further down the road.

2. Do You Have Examples of Your Past Work?

Experience is one of the most important qualities you need to consider when hiring a web designer or web design company.

When you’re interviewing potential candidates, be sure to ask for samples of their past work. It’s especially helpful if they’ve designed websites in the past for companies that are similar to yours or have similar needs.

When you’re looking at samples of their work, be sure to look beyond the appearance of the site. That’s certainly important, but there are other aspects of the design that can help or hurt your business.

For example, is the site easy to navigate? Is the content easy to read? Are their designs current, modern, and in line with the business’s overall style?

3. Can You Provide Case Studies that Prove Your Services are Effective?

A website is extremely valuable to all businesses, especially small or local businesses, and can help them grow and increase sales. But, the specific return on investment that you’ll receive from your website will vary depending on the design company you choose to work with.

One way to sort through various design companies and find one that is going to be the most beneficial to you is to ask for case studies that prove the effectiveness of their methods.

Some design companies will be able to provide you with case studies from other clients that show increases in sales, leads, or conversion rates.

These case studies aren’t a guarantee that the company’s methods will work for you. But, they can definitely be promising and are worth taking into consideration.

4. Have You Ever Worked With My Competitors?

It’s also worthwhile to ask whether or not a company has worked with your competitors and designed a website similar to yours. There’s no correct answer here — there are benefits and drawbacks to working with the same company as your competition.

If they’ve worked with businesses similar to yours, they probably have a better idea of what does and doesn’t work. But, this can also create a conflict of interest.

Find out how recently they worked with your competition and whether or not they’re still working together. If they are, it might be good to look elsewhere. But, if they haven’t worked together for quite a while, there’s probably no harm in hiring them for your site.

5. How Long Will My Website Take to be Completed?

Find out what the average turnaround time is for the type of website that you want for your business.

Turnaround time varies quite a bit depending on the type of website and other services you’re requesting. But, the company should still be able to give you an estimate.

Be sure to ask them what happens if they don’t meet the target date. For example, do you get a discount on the final product if the target date is not met?

6. How Much Do Your Services Cost?

Of course, you have to take price into account when investing in web design services. The price of a business website can vary quite a bit, from several hundred dollars to a couple thousand. Be sure to compare prices from several different companies to get an idea of how much it will cost and what fits into your budget.

Remember that, while you probably don’t want to work with the cheapest company out there, the most expensive company might not necessarily be the best option.

7. How Much Input Will I Have?

A good design company will work with you to come up with a website that accurately reflects the culture and mission of your business.

Typically, they’ll ask you quite a few questions up front and give you opportunities to review their work and make suggestions.

If the design company doesn’t provide ample opportunities for you to be involved in the process, you might want to look elsewhere.

8. How Many Revisions Do You Offer?

Most web design companies will offer at least a few revision opportunities. Some also offer unlimited revisions until you’re satisfied with the end product.

Be sure to ask about their specific revision process and policies before agreeing to partner with them. It’s important to make sure you’ll be able to adjust your website until you’re completely satisfied with it.

9. Will Any Work Be Outsourced?

Finally, be sure to ask whether or not the design company outsources any portions of their projects to independent contractors.

This isn’t necessarily a bad thing. In fact, outsourcing typically allows businesses to offer a wider range of services at more affordable prices.

But, it’s important to find out the credentials of the contractors who will be working on your website. You should also find out how the company handles product coordination and quality control.

Find the Best Web Design Company in Atlanta Today

These questions are great for sorting through all the different companies out there and picking out the best web design company in Atlanta for your specific needs.

If you need help with web design, SEO, lead generation, or any other marketing-related aspect of your business, contact us at Push 3 Media today.

We have years of experience and offer a customer-centric approach to help you promote your business and see great results.

10 Winning B2B Lead Generation Strategies That Will Skyrocket Your Sales

B2B Lead generation

B2B Lead generation

The B2B eCommerce market has exploded alongside consumer facing eCommerce in the last decade. To that end, looking at B2B, the market as a whole is going to be worth a staggering 6.7 trillion dollars annually by 2020.

That’s exciting news for your B2B focused business if you know how to leverage hyper-effective marketing strategies to fuel your client pipeline and grab your piece of that booming demand.

If reading that last sentence left you feeling worried that your B2B lead generation strategies aren’t ready for prime-time, don’t worry. Our team of marketing gurus has you covered.

In this article, we’ve talked to our clients, our team, and other experts to distill for you the 10 best B2B lead generation strategies you need to focus on in 2018!

1. SEO

SEO is the foundation on which all of your B2B lead generation strategies should be built.

Why?

Because Google directs over 4.5 billion search queries every day. Each of those queries represents an opportunity for your company to connect with a B2B client who could become a lifelong customer.

We recommend working with an SEO expert to double down on your search optimization game and make sure you’re getting the online traffic you deserve.

2. Keep Social Media Business Focused

If you’re focused on B2B clients, you need to make sure that your social media strategy embodies that focus. That means not just opening a SnapChat account, taking pictures of cool things happening around your office and calling it day.

You need to make sure your company is present on sites like LinkedIn, is publishing high-quality articles, and is growing your network of qualified business owners by actively sending out requests to relevant parties.

That coupled with a disciplined Facebook, Google+, and Twitter/Pinterest/Instagram strategy (if appropriate to your niche) will do wonders.

3. Upgrade to HTTPS

HTTPS is what creates that green lock icon in users’ internet browsers when they arrive on a website. That tells them that all of their form data like credit cards, contact details and more are encrypted and secured.

Even if you use a 3rd party encrypted payment processor to handle your eCommerce, you’ll still want to get HTTPS on your site which helps build trust and lets website visitors know that their information is safe.

Also, search engines are starting to prioritize HTTPS-secured sites over HTTP.

4. Double Down on Content Marketing

If you want to connect with relevant B2B customers, you have to draw them in with interesting, inspiring pieces of content.

To that end, if you haven’t already, start a blog. Create a YouTube channel. Do anything that enables you to publish content your customers will benefit from consuming.

If your content is consistent and of high quality, you will have a B2B lead generation strategy pushing your business forward that is cheaper and more effective than paid marketing.

5. Kill Cold Calling

If you’re still investing a lot of your team’s time in cold calling, it’s time to stop. Call back rates for cold callers is now just 1%. That’s a miserable return on your time investment and means that as many as 99% people you call may end up resenting your brand.

6. Recycle Your Content Across Platforms

If you have a killer blog, that’s great! But did you know that 85% of the US population prefers video?

In order to maximize your content’s reach, you don’t have to start from scratch. Instead, take your best blog posts and create condensed animations out of them and publish those videos on LinkedIn or YouTube. Alternatively, you can just sit in front of a camera yourself and read a transcript of your article to your audience.

The point here is that you can boost your content’s impressions by recycling it into other mediums!

7. Keep Building Your Email List

Email marketing is one of the oldest yet one of the most effective means of B2B lead generation. As a matter of fact, email marketing is one of the top 3 most influential sources of information within the B2B community.

You can grow your email list in a variety of ways. To start, be sure that your website has a good email subscriber opt-in pop-up. You can then take things further by plugging your email list on your social channels or offering special giveaways to subscribers.

8. Start Linking Externally

If you say something is true, why should your audience believe you? Maybe you already have a stellar reputation and don’t need sources to prove your point…

For most of us though, the occasional external link will go a long way for your creditably and search engine optimization.

So, when you make a statement like, “Industry leaders agree that linking to sources can benefit your online business substantially” be sure to at least occasionally link out to something that supports your assertion.

9. Don’t Be Afraid to Go Beyond the Internet

Digital marketing is great but for B2B businesses it’s important to get out into the real world every now and then. To do that, we recommend having a presence at trade shows or linking up with your local business guild for information on other local events.

10. Strive for a Comprehensive Strategy

Any one of the above tips can help skyrocket your B2B leads. Using them in conjunction with one another, however, will explode your efforts.

For that reason, we can’t recommend highly enough that you do everything in your power to not only master one of these B2B strategies but implement multiple or all of them!

Wrapping Up B2B Lead Generation Strategies That Will Boost Your Sales

If you’re looking for leads on B2B clients to boost your customer base and skyrocket your revenue, we highly recommend implementing the B2B lead generation strategies we’ve listed above.

Whether it’s redirecting the scope of your social media strategy, being present at more trade shows, or any combination of our tips above, you’ll find that with these marketing tips pushing you along, your clients will boom, your revenue will flourish, and your business will begin to scale dramatically!

Are you looking for a digital marketing agency that can help you implement the strategies we’ve outlined above to start growing your business today? If yes, our team at Push 3 Media can help.

At Push 3 Media, we help clients like you find the most innovative marketing and technology solutions that will help you better attract and serve your B2B clients.

Find out the value we can bring to your business now. Learn more about the solutions we offer and contact us today for your free consultation!

SEO 101: A Beginner’s Guide to Avoiding the Most Common SEO Mistakes

SEO 101

SEO 101Curious to know what SEO is all about? You’ve heard it multiple times that it’s the key to gaining traffic the organic way.

Everyone else who has a business or website seems to have a handle on it. You, on the other hand, are lost and confused about how SEO works. It’s something you can’t seem to wrap your brain around and when you finally try your hand at it, there’s no significant increase in traffic.

Rather than give up and forget all about SEO, put your efforts towards conducting an audit of your website. What might be holding you back from gaining traffic is some simple mistakes.

That’s why we’ll go over the most common ones with our useful SEO 101 guide.

Ready to find out how you can increase traffic? Let’s get into it!

How Does SEO Work?

Before we get into the nitty-gritty of things, let’s go into detail about how SEO works.

For starters, search engines are complex. They use crawling and indexing functions which ultimately determine how your website ranks.

Crawling is the use of bots who “crawl” your site looking for content that’s relevant and related to certain keywords. Indexing is the process of storing web pages in a search engine’s database. When indexed, that means your site and its information will show up on result pages.

Technical detail aside, your focus should be on creating content that’s engaging, relevant and useful. For your website, it needs to be fast-loading, visually appealing, and user-friendly.

Common SEO Mistakes to Avoid

Now that we’ve gotten the inner workings of how SEO works, let’s move onto common mistakes business and website owners usually make.

Keyword Stuffing

Keywords are what’ll get you ranking higher in search engine result pages (otherwise known as SERPS). But one common mistake you may not realize you’re making is the overuse of certain keywords.

Otherwise known as keyword stuffing, you may be using your target keywords one too many times. Using them in every other sentence may not seem like a lot but it is in the eyes of search engines.

They could deem this black hat SEO practices. In other words, you’re using unethical tactics to quickly rank higher in results. This is a huge no-no as it could get your website penalized or even permanently banned from the ranks altogether.

Not Using Quality External Links

For this common mistake, quality is best. Linking to sites with a credible reputation is better than linking to those whose websites look questionable.

On top of that, you might be using ineffective anchor text as well. Anchor text gives readers a clue as to what they’ll be clicking on. That’s why using phrases such as “click here” or “learn more here” are ineffective as readers don’t know what it’ll lead to.

For example, we linked to one of our articles about the different types of SEO techniques above. “Black hat SEO practices” is used as the anchor text to let you (the reader) know what the article will contain. Remember this for when you have to use anchor text.

Not Creating Original Content

Do you plan to have a blog on your site? If so, you may be thinking you’ll need a ton of content on the first day it launches.

While a lot of articles are great for SEO, that can be easily overshadowed if you aren’t creating content that’s original. Hiring low paid writers and allowing the use of article spinners–software that rewrites an existing article so it looks unique to search engines–is a quick way to losing your high rank.

When it comes to creating original content, quality reigns over quantity. Focus on what your potential readers want as far as content goes by looking at forums and hosting focus groups. That way, your content will be unique and tailored to your audience.

Not Writing Like a Human

The ones reading your content don’t know the industry you’re in like you do. They won’t know the type of slang used to describe products nor the lesser known terminology in your field.

This also goes for writing for search engine bots, not humans.

Instead, create your content as if you were in your reader’s shoes. Someone looking for hoodies wouldn’t type in “hooded sweatshirt,” therefore, you wouldn’t use the latter as a keyword.

Having a Slow-Loading Site

A slow-loading site is not only a nuisance to visitors, it can also affect your rank. A site can be easily overloaded with pictures, videos, and other graphics.

To ensure your site is quick to load, reduce file sizes for images and limit the number of pages. Embrace the use of white space and don’t incorporate a lot of ads.

The key is to get visitors to stay on your website as long as possible. Your ranking may go down if the search engines notice people are quick to click off your site.

Not Taking Advantage of SEO in the First Place

We get it, SEO is a complex and complicated thing to understand. It can take years to master but even then, you have to keep up constantly with trends and algorithm changes.

Without taking advantage of this free tactic, people won’t find you. SEO gets your content in front of potential users.

You did the hard work of creating valuable content. With that in mind, you need SEO to get your content to those who’ll benefit from it.

SEO 101 Defined

Don’t let the complicated nature of SEO deter you from taking advantage of it. Let our SEO 101 guide assist you in reminding you which mistakes to avoid and why you should keep SEO at the top of your priorities list.

Need a helping hand? Get a free quote on our SEO services today!

White Hat vs Black Hat: What SEO Techniques Are You Using?

white hat vs black hat

white hat vs black hatSearch Engine Optimization (SEO) is an essential way for any website to find success. Whether you’re promoting your personal blog, business website, or any other venture that requires an online presence, SEO is key to gathering any online traffic.

Search engines operate under the rule of algorithms, and SEO is the method of finding one’s place in the order of things by working within the rules that the algorithm provides.

There are ways to cheat the system, but they come along with the risk of penalty, and they don’t work well in the long run. Optimization is a process, which means that it takes a little bit of time to achieve effectively. White hat SEO is the honest way to get traffic, while black hat is the method of cheating the system.

Here is a guide to understanding white hat vs black hat SEO.

White Hat vs Black Hat

You may already be employing some SEO tricks that you don’t fully understand. Sure, you are getting a lot of quick traffic, but is it sustainable? We’ll cover the honest means of attracting followers and getting traffic, as well as the ways that lead to a failed website and search engine punishment.

First, we’ll cover some of the basics of SEO.

Understanding the Basics of SEO

As we mentioned, search engine optimization runs on an algorithm. Each engine has a different algorithm that helps to deem which sites should come up first on the list.

You can imagine how difficult it is to sort through the entire internet, trying to decipher which websites are the most relevant to the words that someone just typed in. Fortunately for us, developers have identified an effective way of making searching the internet entirely seamless.

Algorithms use things like keywords, links and link quality, niche, and relevance to decide what sites we see. The factors that the engines use are the factors that you must consider when trying to optimize any internet document.

Search engines are designed to be effective for users, not those who are seeking to come up first on every Google search. For that reason, there are defenses against spam and people trying to cheat the system. Users will devalue search engines if spam finds its way to the top of their queries.

Activity that panders to, or cheats the algorithm is frowned upon, which is why those actions aren’t effective ways to create a powerful site. Optimization takes time, and it requires that you have quality content achieved through honest means.

But what are the good and bad activities to consider? That’s where white hat and black hat come in.

Black Hat SEO

Ever clicked a link only to find that it had literally none of the information that you thought it would? Pretty frustrating.

That site was likely optimized through dishonest means. Things like excessive keyword placement, multitudes of irrelevant links, and spamming lead to these kinds of sites finding their way to your screen.

Keywords

Specific phrases and words are things that search engines use to determine the relevance of a site. You may think that you’ll get a lot of traffic if your baseball website uses the word “third base” four thousand times in one paragraph.

That will not get you anywhere. Doing so will flag you, making the algorithm deem you less relevant. The reason being that overusing keywords lowers the quality of your content.

Keywords are an effective way to find relevant sites because its likely that a website with the words “Oprah’s recent speech” four times is relevant for someone trying to find the contents of Oprah’s last speech.

That person won’t find any luck if they find a bunch of random websites about Oprah, or speeches from thousands of people that aren’t Oprah. Keywords narrow down the search, but there are incentives in place that should deter you from overusing them.

Linking

Another way that the internet determines a website’s worth is through the assessment of that site’s links. Having a number of links to and from your site shows the algorithm that you are linked in with other websites, meaning you must not be totally irrelevant.

Linking shows that you are an honest site that probably isn’t full of spam. A positive link is one that is honestly placed on the site of another. People have found ways to exploit this, though.

Black hat linking can come in the form of hacking, excessive linking on social media, and embedding links in text that is not related to their site. These things, again, will get your SEO ranking lowered.

Spamming

The biggest no-no in the SEO world is spamming. This will get you punished, even taken out of search engine’s index. Spamming would be something like blasting emails to thousands of people that didn’t sign up for your email list.

Really anything that sends your site out to people who haven’t come to it organically, or activity that dishonestly promotes internet traffic, is considered spam.

White Hat

White hat uses all of the same tools for optimization while using them in an honest way. Through the process of organic optimization, you will find that the search engine rewards hard work.

Keywords

When considering keywords, consider the length of the text that you are placing them in, as well as where they are located in the site’s architecture.

Longer articles can contain more keywords. Make your keywords fit organically into the sentence structure, and make sure to use them in the title of your page. Most word processing interfaces have the option to insert titles and headings. Use those features and refrain from simply changing the size and font of the text in your headers.

Placing keywords in headers signifies that those words are more important. Search engines will recognize this and place you accordingly.

Linking

Not all links hold the same value in the eyes of the search engine. Links that are within your niche, come from popular sites, and are embedded in the text of relevant articles are the ones that you should seek out.

Try contacting a site in your niche and see if they would be willing to link you in their next article. You may need to give them a link as well, but that’s the cost of doing business.

In fact, linking from your site is valuable as well because it adds one more node in your connection to other sites. The more connected you are, the more luck you’ll have in the search.

Contact a Professional

If you’re having trouble finding effective ways to optimize your site, there are professionals that can help you do just that. SEO professionals can help you understand white hat vs black hat, as well as give you an idea of what is happening with your site.

Need some help with SEO? Contact us and we’ll be happy to help.