Digital marketing agencies aren’t just a luxury, they’re a necessity. Nearly half of all businesses spend over $500,000 annually on digital marketing. Agencies take your SEO, customer relations, and conversion rates to the next level.
By outsourcing your marketing to an agency, you’re also freeing up time to focus on other aspects of your business. Spending more time developing your business increases your business efficiency, which in turn saves you money.
But not every agency is created equal. Yes, you should hire a digital marketing agency. However, you need to hire the right agency to maximize your return on investment.
So when you’re hiring an Atlanta digital marketing agency, make sure they take care of these five important things.
Keyword research is the backbone of any SEO strategy. Since the dawn of time (read: when Google was invented), people have been using keywords to increase their SERPs rank.
Today, a good agency researches keywords and strategically places them across your website. The best Atlanta digital marketing agency will add things like long-tail keywords in order to target specific search phrases.
Build Inbound Links
Inbound links lead consumers from one website to another. If people link to your site, Google thinks your site is worth listing in the SERPs.
A good Atlanta digital marketing agency already has a network of websites that can help you build your backlink profile. These established connections are much more reliable than convincing other websites to trust your business.
Network with Influencers
Influencers are popular online personas that promote your product to their audiences. However, most influencers already have specific brands they like to work with. They don’t promote just any anyone.
Like inbound linking databases, quality digital agencies have a database of influencers. Their established connections will help expand your audience.
Cultivate Brand Identity
Brand identity refers to your company image. Your brand identity is what consumers think when they interact with your brand. There is no right brand identity, only what you decide your company represents.
Your digital agency should support your brand vision while also offering direction. A good agency creates its entire marketing strategy with your image in mind.
Increase Your Conversion Rates
Your business exists to make money. Without revenue, you won’t succeed, and without consumers, you won’t make any revenue. No matter how you define conversions, you need them.
Conversion rates measure how well you’re collecting emails, phone numbers, or even making sales. Your digital agency should focus on designing your marketing strategy to maximize conversions.
Email lists, pre-filled forms, call to action buttons, and more can all help boost your conversion rates.
Choosing Your Atlanta Digital Marketing Agency
Now that we’ve talked about what to look for in a reputable Atlanta digital marketing agency, you’re ready to start shopping around.
Speaking of reputable agencies, we can help you avoid a search altogether. Our experts would love to explain how we can help you dominate your niche.
Let us help you become a leader in your field.