Do you need to hire an SEO company to make your company stand out online?
SEO is a very complicated world to understand, yet it’s so important to do. After all, the vast majority of traffic online comes from a search engine. Those search result in in-store visits and sales.
The process of hiring the right Atlanta SEO services company can be confusing because there are a lot of companies out there. Not all of them are on equal footing.
Read on to find out what you can expect when you hire a quality SEO company in Atlanta.
Take the Time to Understand Your Business
A quality SEO company will take the time to understand your business. They’ll want to know about your products and services, your customers, and your business goals.
They’ll want to understand why you do what you do. The big questions that they’ll ask about your business are related to your expectations around SEO. What do you expect SEO will do for your business? They’ll also want to know how SEO fits in with your other marketing efforts.
They Do Thorough Research
It takes a lot of research to get great results in SEO. They’ll take the time to gain a deeper understanding of your target market, the competitive environment, and your positioning in the marketplace.
All of this research will turn into keyword research. By understanding your market and the competition, the SEO team can discover keywords that your customers are likely to use to find you. When they discover your unique positioning in the market, they’ll find the keywords that offer the best opportunities to get traffic to your site.
Know Where SEO is Going
The key difference between a high-quality SEO company and a low-quality company is that the high-quality SEO company plays the long game. In other words, they don’t focus on what’s working now. They see where SEO is going and make sure that your business is prepared for those changes.
Two ongoing developments in SEO are around user intent and voice search. More people are using Alex, Siri, or Google Assistant to ask questions and perform research.
User intent has become a bit of a buzzword in SEO as of late. That’s because as search engine algorithms have become more sophisticated over the years, they’re able to deliver better results to users. They take into account a person’s search history and website visits to determine search results.
A top Atlanta SEO services company will know these changes and make sure that your site is ready.
Understand What Really Works in SEO
SEO experts know where search engines are going, and they know what works right now. You might want to know about keywords and how to use them.
SEO has come a long, long way from putting as many awkward keywords into a page as many times as possible. Keywords do matter, but they need to be used naturally in the content. Like we said, search engines have gotten better at finding sites that seek to game the system. Those sites get penalized as a result.
SEO Experts Don’t Make Promises They Can’t Keep
When you talk to SEO service providers, you’ll hear a lot of claims. Some will claim that they’ll get results right away and you’ll have the top result within the first weeks.
That may be true, but you have to be wary with how they plan to get those results. They may use dishonest tactics that can result in your site being penalized by Google.
They’ll set your expectations appropriately. They’ll say that this is the plan and process that will be used and based on the experience that they have, you should see results within this timeframe.
Give You Regular Reports
You want to know how your SEO investment is paying off. That will come in the form of regular reporting, which usually happens monthly.
You should see a gradual process with your search results. Expect that some search terms will do better than others at the start. That will be due to the level of competition for that keyword. If there’s a highly competitive keyword that you’re targeting, it will take longer to see results.
How to Find Atlanta SEO Services
If you were to do an online search as most people do, you’ll find a number of companies who offer SEO services. You want to be prepared to ask questions about the quality of services provided.
Here are some questions you can ask potential Atlanta SEO services.
How Do You Plan to Improve My Rankings?
The SEO company is likely to have some knowledge about your company and took a brief look at your site and give you a few ideas to improve the rankings.
Can You Provide Referrals or Case Studies?
SEO companies should have a track record of success. You want to make sure that the company you work with has been able to help other companies improve their results.
How long does SEO take? This question can help you determine who some of the good companies are. There is no way for anyone to say how long it will take to get results. There are a lot of variables that contribute to SEO results. They’ll be honest about that and give you a general timeline based on best practices.
Hire an SEO Services Provider
Whether you’re a local business or a multinational company, SEO can help you meet your business goals. Like any important hire, you want to know what to expect when hiring an Atlanta SEO services company.
The top SEO companies will take the time to get to know you and your organization. They’ll have plenty of testimonials and they’ll have a process that they follow that works. They’ll also keep you up to date on your site’s SEO progress with in-depth reporting.
Do you want to know how our SEO services can meet your needs? Contact us today to find out.